
Our Story
Heather and Jennifer founded Baby Experts in 2020, inspired by their shared experience as NICU nurses and their passion for supporting families during one of life’s most important transitions. After years of caring for newborns and guiding parents through both joyful and challenging moments, they recognized a need for accessible, compassionate support beyond the hospital setting. Combining their clinical expertise with a deep understanding of the emotional journey of new parenthood, they created a company dedicated to empowering and educating parents with confidence, care, and trusted guidance from the very beginning.
Heather and Jennifer founded Baby Experts in 2020, inspired by their shared experience as NICU nurses and their passion for supporting families during one of life’s most important transitions.
After years of caring for newborns and guiding parents through both joyful and challenging moments, they recognized a need for accessible, compassionate support beyond the hospital setting.





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